Experiential with Toyota

Every creative has that dream project(s) that defines their career. For me, that’s working with AdWater Media to create activations and educational workshops for Toyota.

The Leadership Lab

A mobile, half-day experience designed for college campuses that blends storytelling and skill-building to prepare students for the real world. Students leave with tools they can actually use, from how to tell their story to how to think through problems in a structured way.

Key Elements

  • Experience Mapping workshop

  • Toyota Production System (Kaizen) challenge

  • Interactive, team-based learning

  • Real-world application and takeaways

  • 80 students

  • Hosted at Paul Quinn College

My Role

  • Helped concept and structure the full experience

  • Wrote workshop content, workbooks, and other student-facing materials

  • Shaped messaging, tone, and flow

  • Designed interactive moments and team challenges

Stories That Move Us

At the National Organization on Disability’s 2025 event in New York, Toyota brought its commitment to inclusive mobility to life through Stories That Move Us. The activation used a newsroom-style setup, a large-scale LED experience, and accessible storytelling formats to highlight real innovations shaping independence and access.

With over 220 attendees engaging directly, the experience resonated through thoughtful design, from captions and braille to immersive audio.

My Role

  • Led content development across the full activation experience

  • Timestamped and shaped 8+ Toyota video stories highlighting mobility innovation

  • Wrote all short-form story copy for LED, captions, and supporting displays

  • Partnered with an editor to structure and refine narrative flow across assets

  • Helped bring the newsroom-style concept to life through cohesive storytelling

  • Ensured all content was clear, accessible, and inclusive by design

IGNITE YOUR DRIVE

At the 2025 National Urban League Conference, Toyota’s Ignite Your Drive activation created a high-impact career and networking experience designed to meet attendees where they are and move them forward. The space brought together headshots, mock interviews, resume reviews, and expert-led seminars to give participants real tools they could use immediately.

My Role

  • Led the overall experience design, shaping the structure, flow, and layout of the full activation

  • Concepted every space within the footprint, from headshot studio to interview lab to seminar environment

  • Developed all core ideas and thematic direction for the experience

  • Created and wrote seminar concepts and session topics, grounded in real workforce needs

  • Wrote all environmental copy and attendee-facing materials, including walls, signage, and handouts

  • Built a cohesive narrative across the entire experience, ensuring every touchpoint worked together

  • Collaborated with teams to bring the activation to life from concept through execution

I can share more if you email me!
I can share more if you email me!